Surveys & customer feedback
- Understand satisfaction, onboarding and engagement friction, and why members leave.
- Map questions, branching and reporting around the decision you need to make.
- Create a clear follow-up path or provide alternatives.
- Surveys · Assessments · Connected journeys
Typeform specialists who turn forms into conversations that convert.
Ask better questions. Understand your customers. Make the next step useful. We design branded surveys, assessments and qualification journeys, then connect the answers to your CRM, follow-up and reporting. From a focused survey to complex API integrations.
- Strategy, design and implementation together
- Experience across wellbeing, music and education
Typeform experience across three brands
What do you need to learn?
Why a Typeform specialist matters
Assessments & recommendations
- Give people a useful result through scored assessments and recommendation quizzes.
- Connect relevant answers to an appropriate next step.
- Agree and test the scoring rules.
Lead qualification & onboarding
- Learn enough to make the next conversation worthwhile.
- Segment enquiries and route them to the right team.
- Pass structured answers into the systems your business already uses.
Why a specialist matters
Your Typeform is only the beginning
A useful form starts with a clear purpose: the decision you need to make, the experience your customer needs and what should happen after they respond. We design those together.
We review question order, relevance, branching and scoring before applying the brand. Then we connect responses to the CRM, team or report that needs them, including error handling and testing.
For SpeechTimeFun, a Typeform questionnaire captures cancellation reasons and member feedback within a wider VideoAsk-supported retention journey. It gives each answer somewhere useful to go.
AskRelevant questions and clear choices
UnderstandUseful answers and agreed scoring
ActConnected follow-up and reporting
Beyond the submit button
Every answer has somewhere to go
An illustrative workflow. Your questions, logic and connected systems are designed around your business.
- 01
Ask
A relevant question, in your brand’s voice.
- 02
Understand
Branch, score or segment the response.
- 03
Connect
Send the right data to your CRM or API.
- 04
Follow up
Offer a useful next step and measure it.
DreamBodyClub · Original Health Index
A personal conversation about wellbeing
The original Health Index used Typeform to explore a woman’s goals, fitness, nutrition and everyday habits. Visual choices, relevant questions and moments of reflection made a detailed assessment feel personal.
The Health Index wheel introduced four connected areas of wellbeing. The original Russian-language artwork is shown here, alongside the story of the platform it helped shape.
Explore the DreamBodyClub projectWatch the SpeechTimeFun VideoAsk & Typeform journey
SpeechTimeFun’s member journey: VideoAsk conversations and Typeform feedback connected to the next step.
What’s included
From your first Typeform question to a working system
A defined scope, clear review points and an agreed handover. Each project covers the work its journey needs.
Discover
Purpose & measurement
Define your audience, business question, desired next action and the measures that will tell us whether the journey works.
Define
Questions & logic
Map the question structure, branching, scoring and result paths. Agree data requirements and avoid collecting answers you will not use.
Design
Brand & experience
Apply your brand to an accessible, responsive experience. Review the journey on mobile as well as desktop.
Connect
CRM, webhooks & APIs
Choose native integrations, an automation platform or custom API work to fit the scope. Map fields, routing, permissions and failure handling.
Deliver
Test & hand over
Test each agreed path, result and integration with representative answers. Give your team the documentation and training to manage it.
Improve
Reporting & refinement
Agree the reporting setup and review real responses after launch. Ongoing analysis, experiments and new journeys can be scoped separately.
Investment
Invest in a Typeform journey that works harder
A focused customer survey and a connected qualification system need different levels of work. We agree the deliverables, integrations and acceptance criteria before providing a project quote.
Scoped to your project
Typeform survey or assessment
from£2,500
One branded journey with agreed branching or scoring, a defined results destination and a tested handover.
- Question strategy and journey mapping
- Branded Typeform design
- Agreed branching or scoring
- Response destination and launch testing
- Team handover
Example: customer feedback → segmented responses → follow-up or report.
Discuss this scopeScoped to your project
Typeform lead qualification
from£7,500
A qualification journey connected to CRM fields, team routing and follow-up, with clear measures for the next step.
- Qualification strategy and audience segments
- Branded Typeform journey and logic
- CRM field mapping and lead routing
- Connected follow-up workflow
- End-to-end testing and handover
Example: enquiry → suitability score → CRM owner → relevant follow-up.
Discuss this scopeScoped to your project
Connected Typeform journeys & APIs
from£20,000
Multiple audiences or forms, custom API integrations, reliable webhooks and operational reporting, scoped around your existing systems.
- Multiple Typeform journeys and audiences
- Custom API and webhook integrations
- Business rules and data mapping
- Failure handling and operational reporting
- Integration testing and technical handover
Example: assessment → personalised result → connected customer workflow.
Discuss this scopeFit check
For teams with a meaningful customer journey to improve
Where you fit, where you don’t, and the honest next step either way.
We can help when…
- You need survey answers that inform a decision or trigger useful follow-up.
- Your assessment needs branching, scoring or personalised results.
- Your team needs reliable CRM routing, webhooks or API integrations.
- You want a branded experience and a handover your team can use.
Start with clarity
Need to define the scope first?
Our Website & Funnel Action Plan reviews the journey and gives you prioritised recommendations and a roadmap. £2,500, excluding VAT. Implementation is quoted separately.
Keep the scope useful
A simple form may be all you need
- If you only need a basic questionnaire, Typeform’s own builder may be enough.
- Specialist delivery makes sense when strategy, experience or connected systems need dedicated work.
Already have a form or a brief? Bring it to the conversation.
Work with MotivationOur work
Three brands. Different customer conversations
From DreamBodyClub’s original Health Index to SpeechTimeFun’s member feedback journey. Explore the client platforms and the work behind them.
SpeechTimeFun
Feedback that guides the next step
A Typeform cancellation questionnaire captures member feedback and routes people towards a call, a different membership or an offer to stay.
Typeform + VideoAsk · member feedback · retention journey
Read all about itIn The Key of Success
Supporting a music learning business
Our work with In The Key of Success has included Typeform alongside its wider music education platform. Explore the learning experience and the client’s review.
Wider platform case study · music education and customer experience
Read all about itDreamBodyClub
The original DreamBodyClub Health Index
An interactive Typeform assessment exploring fitness goals, movement, nutrition and everyday habits. Personal questions and visual choices helped women reflect on where to begin.
Original Typeform assessment · wellbeing and personal goals
Read all about itThe team
The people behind your Typeform project
Strategy, design and engineering working together.
-
Sets the strategic direction and works directly with clients on conversion and customer experience.
Christopher Brisley
CEO & Digital Strategist -
215,000+ YouTube subscribers. The voice behind the attraction marketing we run for clients.
Oksana Novozilova
Social Media & Communications -
Communication strategy and funnel design. Shapes our marketing tactics and funnel automations.
Kate Baranenko
UX & Marketing Strategy -
Turns custom design into experiences that actually convert. Works closely with the engineering team.
Rita Kim
UI/UX Design
Choosing the setup
Typeform, connected to the way you work
Typeform offers 300+ integrations. We check the available features, response volumes and data requirements against your project before choosing the connection method.
Focused delivery
Native & automation connections
Use supported integrations or an automation platform to connect responses to your CRM and follow-up. We check the exact fields, triggers and plan requirements.
Right for: Established tools and well-defined workflows.
Complex delivery
Custom APIs & webhooks
Keep Typeform as the conversation layer while custom integrations handle business rules, internal systems and reporting. Security, retries and data mapping form part of the specification.
Right for: Multiple systems, custom workflows or operational requirements that need dedicated engineering.
The people we've built for - in their own words.
Trusted by serious leaders
***** June 05, 2025
OH MY GOODNESS!!! It's a million times better!!! The new site looks amazing so far! Things have been going really well and we're still absolutely loving the site. Not having to worry about tech has freed us up so much to actually figure out our funnel.
***** Dec 10, 2025
Collaborative, strategic, and reliable. Chris and his team combine long-term thinking with strong execution, and their Kajabi expertise shows in the results.
***** Nov 17, 2025
Working with Motivation has been one of the best decisions I've made for my brand. I came in wanting a partner who could execute on my vision - they expanded it. They showed me possibilities I couldn't yet see and helped me shape a clearer, stronger version of what I was building. The team is sharp, thoughtful, organized, and nothing slips through the cracks. They exceeded every expectation.
***** Dec 9, 2025
Working with Motivation have been a great experience. The team was responsive and helping, and the meeting with Chris gave us a lot of idea to implement. They made my website clean and functional, and if there was adjustments to make, it was made very fast. They took care of everything. Thanks to Motivation!
***** Nov 21, 2025
Motivation are very talented and the helpdesk are also super helpful.
***** Feb 6, 2026
It's been a pleasure to work with Chris and the Motivation team. We came for their recommended technical expertise and were helped by their excellent strategic thinking. Their production structure enabled a clear understanding of our vision and complex needs. The team addressed requests along the process and adjusted the custom integrations to meet our end users' high standards. All our interactions are professional, responsive, and organized. A terrific partner to turn wishes into reality.
***** Feb 6, 2026
We have been working with the Motivation team for around 4 years. During this time, the team have gone above and beyond supporting us with product development, marketing and strategy for our platform. It has been easy to collaborate with them, they are very responsive and certainly know their tech stack well. It has been overall a great experience!
***** Nov 17, 2025
GKR Karate has worked with Motivation Digital for many years now. We were looking for a trusted partner to help us scope and build an online platform for students to train in martial arts anywhere anytime. Motivation Digital brought the right combination of understanding what we needed, and offering expert advice on how to improve our project - and we are very happy with what resulted.
***** Nov 17, 2025
Outstanding Technical Knowledge and Delivery. Motivation Digital helped us achieve a "Freemium" acquisition model that required significant customisation of the standard Kajabi library. They built a custom dashboard with dynamic views and sidebars, allowing us to display different content to different users seamlessly. Their technical knowledge of Kajabi is second to none. Communication was excellent and deadlines were met. A fantastic partner for complex builds.
Caitlin Mitchel CEO ~ EBAcademics.com
- read the case study *****
You guys absolutely freaking nailed it for us. You guys are the best, and I want to keep working with you forever. Thank you!
Lisa Vanderkwaak Founder ~ SpeakToTransform.com
*****
The results I got from Motivation proved that nothing is impossible when you are partnered with the right company.
Dan Taylor CEO ~ TaylorCapital.co.uk
- read the case study *****
They are undoubtedly the "Go To Guys" for complex platform builds. They can make platforms do things most builders can't even imagine.
Questions
Planning your Typeform project
Scope, costs and what happens after someone answers.
Can you design customer surveys as well as lead forms?
Yes. We design customer feedback, satisfaction, onboarding and validation surveys alongside assessments and lead qualification journeys. We agree what you need to learn, how responses will be used and which follow-up or reporting is included.
What does a Typeform project cost?
Typeform surveys and assessments start from £2,500, lead qualification systems from £7,500, and connected journeys with custom APIs from £20,000. Final delivery is quoted against the agreed journey, logic, design, integrations and testing. A focused survey is a different scope from several connected assessments or custom API work. If you need a roadmap first, start with our Website & Funnel Action Plan.
Is the Typeform subscription included?
No. Typeform and other third-party software subscriptions are separate from MDL’s strategy, design and implementation fees. We help identify the features and capacity your project needs, with accounts owned by your business.
Can you handle complex APIs and integrations?
Yes. We scope Typeform APIs, webhooks, CRM field mapping, custom business rules, routing and reporting. We choose native integrations or custom development according to your systems, with testing and failure handling included in the agreed scope.
Can you improve an existing Typeform?
Yes. We review its question structure, brand experience, branching, results and connected workflows. We agree a baseline and measure changes against your own data rather than promise a universal completion-rate uplift.
How long does delivery take?
Timing depends on the number of journeys, logic, integrations and review rounds. We agree a schedule after scoping, with clear responsibilities for content, access and sign-off.
How do you handle data and security requirements?
We review the data you need to collect, access permissions, retention and integration requirements before implementation. We check the relevant Typeform capabilities and contractual requirements for your use case rather than assume that any tool makes the whole workflow compliant.
Can you analyse responses and keep improving the journey?
We can scope reporting, response analysis and ongoing refinement. Managed research analysis, participant recruitment and incentives are not automatically included in a form build; we agree those responsibilities separately.
Let’s talk
What should happen after someone answers your Typeform?
Tell us what you need to learn, who the journey is for and which systems need to connect. We will help shape the scope and the next step.