$2M+Revenue GrowthAfter the ThriveCart checkout migration
An education membership platform for speech therapists
Motivation designed a scalable Kajabi membership platform that helps speech therapists find resources, follow guided learning pathways and receive personalised support, contributing to more than $2 million in sales after the checkout migration.
0 → $2M+Sales generated
9,000+Members engaged
Overview
Connecting SLP resources with member growth.
A standard online course builder works well for simple courses. It was never built for thousands of therapy resources, multiple program tiers, and a checkout living on another platform. Manual onboarding and ThriveCart blocked growth, and overcomplicated platform management ate up the team’s time.
We built a scalable membership platform for SLPs – a modern content hub with fast discovery, a migrated checkout, guided learning paths, and automated funnels. The difference is not effort. It is automated systems.Explore our education website design services.
Multi-tier membership: Multiple program tiers, memberships, and guided learning paths inside one portal.
Fast discovery: A modern content hub with favourites and advanced filtering across thousands of therapy resources.
Checkout migrated: Seamless ThriveCart checkout migration, so onboarding stopped being manual.
Automated funnels: Optimised lead generation and retention funnels with third-party integrations – growth to $2M+.
“They transformed my website into a scalable platform that makes it easier to serve and support speech therapists.”
Hallie ShermanFounder · SpeechTimeFun
The Screens
Explore the SLP learning platform
Hover a screen to scroll the full page
The Build
Built how therapists find, learn and stay
No confusion. No friction. Just intentional, conversion-led design.
Membership Portal
The Membership Portal delivers a tailored, high-quality experience to keep SLPs engaged and productive.
- Advanced multi-level access portal replacing the standard course-builder member experience
- Flexible card-based layout supporting multiple resource and program types
- Seamless page loading for smooth navigation and workflow continuity
- Upsell funnels, learning maps, and guided content journeys built in
VideoAsk & Typeform
A VideoAsk and Typeform layer strengthens communication, support, and retention – members answer a short questionnaire and get a personal video response, all inside the platform.
- Embedded VideoAsk widget in the membership portal
- Typeform questionnaire capturing cancellation reasons and member feedback
- Answers route members to the right next step – book a call, downgrade, or stay with a bonus
- Unified user journey – no need to leave the platform
Checkout Migration
We moved memberships and checkout off ThriveCart into a smoother, modern member experience.
- Multiple membership levels with custom checkout pages and tags
- Automated backend workflows and purchase journeys
- ThriveCart cancellation integrated for legacy users
- Retention funnel with survey and bonus for all members
Responsive
Responsive layouts across every page and lesson – desktop, tablet and mobile.
- Launchpad-powered responsive system overcomes template layout limitations
- Optimised layouts for mobile, tablet, laptop, desktop, and large screens
- Consistent learning and resource experience on every device
- Fast-loading assets to boost usability, engagement, and SEO
The user journey
A clear path through the platform
Explore professional learning
Understand the training and resource offer for speech therapists.
Choose membership access
Review the membership options and start the joining journey.
Find a relevant resource
Navigate the organised library to the material needed for practice.
Keep developing
Return to the platform for continued learning and useful resources.
The Results
Education growth at membership scale
9000+Members EngagedAcross all plans and programs
1000+SLP Materials & ResourcesCreated for actual hands-on use
4Custom Systems ShippedPortal, VideoAsk & Typeform, checkout, responsive
Helping SpeechTimeFun generate $2M+
Questions
SpeechTimeFun platform questions, answered
What did Motivation build for SpeechTimeFun?
Motivation migrated SpeechTimeFun from ThriveCart into a scalable education membership platform with clearer checkout, onboarding and content access.
How does the platform support more than 9,000 members?
A structured member journey, dependable access and organised learning content make it easier to serve a large community without adding unnecessary operational complexity.
Why consolidate checkout and learning into one platform?
Connecting purchase, account creation and member access reduces handover points, giving customers a clearer start and the business a more manageable system.
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