SEO that builds pipeline, not just traffic

We run organic search end to end: technical SEO, keyword research mapped to buyer intent, pillar-and-cluster content production, on-page optimisation, link building and monthly pipeline reporting. The difference from a general agency is that we build the site the content ranks on — fast, crawlable and schema-rich on Astro and Cloudflare — and we measure the channel on organic leads and pipeline, not rankings alone.

Programmes start from £1,500 per month for Launch: a technical audit, keyword and content strategy, two content pieces a month, on-page optimisation, core link building and a monthly ranking and pipeline report. Growth is £2,500/month with four content pieces, full pillar-and-cluster architecture, competitor gap analysis, schema, editorial link building and AI answer-engine optimisation. Scale is £5,000/month for six-plus pieces a month, a thought-leadership and digital-PR programme, publication placements, CRO testing and a dedicated strategist.

Expect early movement on lower-competition terms in the first two to three months, meaningful ranking and traffic growth by four to six months, and a consistent organic pipeline from six to twelve months. Anyone promising rankings in weeks is either buying links or targeting queries no one searches. We front-load the technical fixes and content foundation so the compounding starts as early as it honestly can.

A technical audit and ongoing maintenance, keyword research mapped to intent, a 12-month content roadmap, pillar-and-cluster content production, on-page optimisation, link building and a monthly report on rankings, organic leads and pipeline. Higher tiers add competitor gap analysis, schema across key pages, AI answer-engine optimisation, digital PR and CRO testing.

You publish one comprehensive pillar page that covers a topic in full, then a cluster of shorter articles targeting the related questions, subtopics and long-tail variants. The cluster links up to the pillar and the pillar links back down. That structure signals topical authority to Google, and it captures buyers at every stage of their research instead of only the one query a single post targets. It is also the structure AI answer engines extract from most reliably.

Both, and technical comes first. Content can't rank on a site the crawlers can't read. We fix architecture, Core Web Vitals, schema, indexation and internal linking before we scale content — and because we build on Astro and Cloudflare, the technical foundation is fast and crawlable by default. Technical audit and maintenance are included on every tier.

We track rankings as a leading indicator, but we measure success in organic traffic to your key pages, organic leads in GA4, and pipeline value attributed to organic search where your CRM is configured for it. A ranking that generates no enquiries is a vanity metric. The monthly report ties the work back to leads and pipeline, not just position changes.

They reinforce each other. Content that ranks well is the content AI answer engines are most likely to cite, and the pillar-and-cluster structure plus schema we build is exactly what those systems extract from. On Growth and Scale we add AI answer-engine optimisation — answer-first formatting, structured data and coverage of the questions people ask assistants — so you show up in AI answers as well as the classic results.