A fitness & martial arts membership platform for all ages
Motivation developed a global online dojo for GKR Karate, bringing together live training, 500+ on-demand classes and tiered membership for thousands of members on a custom Kajabi platform.
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Connecting karate training with everyday life.
GKR Karate International needed to bring its teaching beyond the physical dojo. Students needed a clear way to discover classes, follow a programme and access the right training for their membership, wherever they were.
We brought the acquisition journey and member experience together, from the introductory Self-Defence Challenge to an advanced video library of 500+ classes and multiple membership tiers with currency switching.
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Online dojo: World-class karate instruction students can access anywhere, anytime.
Advanced library: 500+ on-demand classes, searchable and filterable in a single click.
Lead-gen funnel: A 5-day Self-Defence Challenge that converts prospects into members.
Built to scale: Multiple membership tiers with currency switching and upgrade flows.
“GKR Karate has worked with Motivation Digital for many years now. We were looking for a trusted partner to help us scope and build an online platform for students to train in martial arts anywhere anytime. Motivation Digital brought the right combination of understanding what we needed, and offering expert advice on how to improve our project, and we are very happy with what resulted.”
Platform preview
Explore the online martial arts platform
Responsive layouts for every page and lesson on desktop, tablet and mobile. We connected GKR’s training content, programme discovery and membership access in one consistent experience.
The Build
Built around how members train
Class discovery, structured learning and membership access, connected in one experience.
Dashboard
GKR’s membership dashboard brings classes, progress and account access into one place. Permissions connect each student with the content included in their membership.
- Personalised content delivered by membership level
- Support for free trials, online members and in-club students
- Clean navigation with simple progress tracking
- Improved engagement and repeat visits
Library
The Advanced Library organises 500+ karate lessons into a fast, intuitive and fully branded video hub, filterable by belt, level, technique and duration.
- Fully searchable, filterable library of recorded classes
- Sidebar filtering by belt, level, technique and duration
- Custom Marketplace product theme tailored for GKR
- Easy content management for members and the GKR team
Pricing
Pricing Plans handle the complexity of a global martial arts brand while keeping the experience simple and intuitive for users.
- Flexible three-tier plans with monthly and annual billing
- Multi-currency pricing to support a global audience
- Dynamic content and CTAs based on user permissions
- Seamless integration with free sign-up and automations
Course
The Course guides participants step by step through the challenge and seamlessly leads them towards joining the paid karate club.
- Clear, structured daily progression with a focused end goal
- Custom Launchpad Meteor product theme for flexibility
- Accordion sidebar, stacked header and custom video layout
- Consistent design system reused across club products
The user journey
A clear path through the platform
Explore online training
See how GKR brings martial arts learning into everyday life.
Choose a membership
Follow the public website into the member-access journey.
Find the next lesson
Use the organised training environment to reach relevant classes.
Keep practising
Return to the responsive platform for training wherever it fits the day.
Member discovery
A clear path from first class to membership.
The self-defence challenge introduces GKR’s approach before students choose a plan. Inside the dojo, searchable lessons, structured programmes and clear membership access help them find their next step.
The Results