Website projects
Choose the right starting point
From a focused website to a connected digital platform. Every package brings discovery, strategy, design and build into one project.
Website & platformLaunch
For brands replacing a dated site or launching a new brand.
From£15,000One-off project + VAT
Discuss your project ↗ A good fit when
You have a focused offer and need a coherent website, customer journey and connected tools to launch it properly.
Scope includes
- Discovery & strategy workshop
- 3 blueprint templates
- 5 bespoke designed pages
- 1 lead acquisition funnel & automations
- 1 conversion funnel & Stripe integration
- CRM & email integration
- Pre-launch SEO configuration
- Onboarding playbook
For your next stageGrowth
For established brands with active marketing that need a commercial engine.
From£24,000One-off project + VAT
Discuss your project ↗ A good fit when
You have an established business and need more journeys, stronger conversion paths and a site that supports active marketing.
Scope includes
- Everything in Launch
- 5 blueprint templates
- 8 bespoke designed pages
- 2 lead acquisition funnels & automations
- Campaign landing or sales page
- Advanced CRM & email integration
- Dedicated project team
Website & platformScale
For complex builds, membership ecosystems and custom integrations.
From£49,000One-off project + VAT
Discuss your project ↗ A good fit when
You need a connected platform with multiple audiences, memberships or custom systems beyond a straightforward website.
Scope includes
- Everything in Growth
- 8 blueprint templates
- 12 bespoke designed pages
- Multiple audience journeys
- Custom integrations & APIs
- Autonomous agent configuration
What shapes the final investment?
Your audiences, the journeys they need, migration requirements and the systems the site must connect to. The package gives us a starting point; the proposal makes your scope explicit.
What is separate?
You supply the website copy. Copywriting, hosting, software subscriptions and ongoing support are agreed separately. Monthly marketing services are shown below.
See what this means in your industry
Standalone strategy
Clarity before commitment
Not sure what needs to change? An Action Plan gives you an expert audit, prioritised recommendations and a roadmap you can use with any delivery team.
7–10 business daysBrand Action Plan
Does your brand say the right thing to the right buyer? A full audit of positioning, messaging and identity.
£2,500Fixed price + VAT
Explore this Action Plan ↗7–10 business daysWebsite & Funnel Action Plan
Why do visitors land and not convert? A UX and funnel audit across your key customer journeys.
£2,500Fixed price + VAT
Explore this Action Plan ↗7–10 business daysTech & AI Action Plan
Is your stack helping or holding you back? A platform, SEO and AI-readiness audit with a live session.
£2,500Fixed price + VAT
Explore this Action Plan ↗ Connect the bigger picture
Combine any two modules for £4,250, or all three for £6,375 + VAT. Save 15% when you stack modules.
Standalone strategy, with no obligation to commission a build. Action Plan fees are not credited against implementation.
Ongoing growth
Build on what you’ve launched
Separate monthly programmes for organic search and paid search. Choose the level of support that fits your goals and current stage.
SEO
Build visibility around the searches your customers make, with technical SEO, content and ongoing optimisation.
- Launch
- £1,500 / month
- Growth
- £2,500 / month
- Scale
- £5,000 / month
Management fees + VAT. Scope and deliverables vary by package.
Compare SEO packages ↗Google Ads
Connect paid search to relevant landing pages, conversion tracking and a clear view of performance.
- Launch
- £1,500 / month
- Growth
- £2,650 / month
- Scale
- £4,950 / month
Management fees + VAT. Ad spend is paid directly to Google and is separate from these fees.
Compare Google Ads packages ↗ Need ongoing development or support?
We scope this around your platform, priorities and the work required. Responsibilities and fees are agreed separately from a website project or marketing programme.
The work behind the numbers
See what we build
Explore the thinking, design and systems behind our client platforms.
Before we talk
Your pricing questions
Are these fixed prices or starting prices?+
Website packages are starting prices for the scope shown. Your audiences, page requirements, content migration, integrations and platform complexity determine the final proposal. We agree scope and investment before delivery starts. Action Plan modules are fixed-price, standalone engagements.
Is strategy included in a website project?+
Yes. Every website package includes a discovery and strategy workshop. We shape the messaging, customer journeys and technical approach before design and build. An Action Plan is a separate option when you need an independent assessment and roadmap before deciding what to commission.
Is an Action Plan credited against a later build?+
No. It is a paid strategy engagement with its own deliverables. You keep the audit, prioritised recommendations and roadmap, whether you implement with Motivation, your team or another partner. Any subsequent implementation is scoped separately.
What is quoted separately?+
You provide the website copy; copywriting is available as a paid add-on. Hosting, software subscriptions, ongoing support and additional work are agreed in your proposal. SEO and Google Ads are separate monthly services, and advertising spend is paid directly to Google.
How does AI change the value of a project?+
AI can speed up production. The investment here covers the decisions and delivery around it: positioning, customer journeys, design, connected systems and checking that the finished experience works. We choose tools around the problem and scope the work needed for your business.
How long will the work take?+
Action Plan modules typically take 7–10 business days. Website timelines depend on scope, content readiness, integrations and review cycles; we agree the delivery plan with you before starting.
Can you support us after launch?+
Yes. Ongoing development, support and optimisation can be scoped around what your platform needs. We agree responsibilities and fees separately. The SEO and Google Ads services above have their own monthly packages; website support is not automatically included in those fees.
What happens when I get started?+
The contact survey helps us understand your business, what you want to change and what you have already tried. That gives the next conversation context, so we can discuss fit and the right scope before preparing a proposal.
Your next step
Let’s define the right scope
Tell us about your business, what needs to change and the outcome you’re working towards. We’ll use that context to discuss the right fit.
Get started ↗Start with our short qualification survey.