Discovery Phase:
In Discovery Phase we ensure to meet business and customer needs online, start with a comprehensive Kick-off Workshop to technically scope the project and gather detailed information. This collaborative session clarifies business assumptions, sets smart goals, prioritizes tasks, and defines functionality requirements.
Define Phase:
During the Define phase, we ensure product success by consolidating Discovery information to define the project's key elements. We design the project scope using customer journey maps and blueprints.
Develop Phase:
This phase involves designing and building the initial LaunchPAD, allowing for testing and live improvements before finalizing the design. The site begins to take shape with realistic content, fonts, and layout elements.
Design Phase:
In the UX and UI design phase, we apply brand guidelines to the user interface (UI), incorporating animations, graphics, copy, etc., to enhance user engagement. Using flow diagrams from the discovery phase, we optimize the user experience (UX) for efficiency and appeal. Additionally, we create a stylesheet to define page appearance, including fonts, colors, and interactive elements like buttons. Collaborating with the client, we populate the site with relevant content, focusing on creating compelling material that drives user interaction and sales. This phase offers an opportunity to refine existing content for maximum impact.
Delivery Phase:
This phase focuses on migrating and installing the website and content, setting the stage for evaluating the success of the new design and build.
Improve phase:
In this phase, the goal is to continuously enhance the website and membership using real data, supplemented by organic and paid campaigns if necessary.