A food and health intelligence platform for global brands
Motivation helped Qina bring nutrition research, searchable technology data and tiered memberships together in a custom Kajabi platform serving professionals at some of the world’s leading food and nutrition brands.
Connecting digital health research with business needs.
Healthtech businesses, food and nutrition brands, and research teams need to navigate a complex landscape of technologies and scientific evidence. Qina needed one place to search that information, explore business listings and access research through membership plans suited to different professional needs.
We brought Qina’s research library, technology database and membership experience into a health-tech intelligence platform. Scientific filters, data visualisations and tiered access help professional users find relevant information, while focused content and acquisition journeys introduce the value of membership.Explore our B2B healthcare website design services, Kajabi development and Cloudflare platform development.
Scoring in Qina Engine: Motivation built the scoring system in Qina Engine, bringing scoring into the platform’s research and technology intelligence experience.
Searchable nutrition intelligence: Scientific filters help professionals explore nutrition technologies, brands and research.
Membership and data access: Four membership tiers connect different professional needs with relevant resources and data visualisations.
Professional acquisition journeys: Topic-led content and segmented paths introduce the platform before visitors choose a membership.
Built for every screen: Responsive layouts keep the research and membership experience usable on desktop, tablet and mobile.
“We have been working with the Motivation team for around 4 years. During this time, the team have gone above and beyond supporting us with product development, marketing and strategy for our platform. It has been easy to collaborate with them, they are very responsive and certainly know their tech stack well. It has been overall a great experience!”
Platform Preview
Explore the digital health platform
The Build
Built how professionals research the health market
Research discovery, data exploration and membership access, connected in one experience.
One workspace for research and membership
Qina’s member portal brings research resources and platform content into a single dashboard for healthtech businesses and nutrition brands.
- Explore member content within the dashboard
- Find research resources in a unified library
- Use custom navigation designed around the information
- Access content suited to different professional membership needs
Find the nutrition intelligence that matters
A searchable research library and technology database help professionals narrow a broad information landscape to relevant resources and business listings.
- 11+ filter groups and more than 100 filters across topics and formats
- Advanced search to discover relevant research and technologies
- Scoring system built by Motivation in Qina Engine
- Favourites to return to useful resources
- Permission rules that match access to membership level
A path from nutrition topics to deeper research
Topic-led public content introduces Qina’s expertise and gives professional visitors a route into the wider research and membership platform.
- Topic hubs connect related nutrition content
- Clear headings and page structure support discovery
- Content reflects Qina’s expertise and professional audience
- Public articles lead naturally towards relevant membership resources
Membership shaped around professional needs
From an initial trial to specialist and enterprise access, Qina’s membership journey explains the value available to each audience.
- Elevate – for leaders, educators and communicators
- Explore – for business strategy, product and R&D
- Expert – custom licences, speaking and consulting
- Clear routes from introductory access to the right paid plan
Research access across desktop and mobile
Responsive layouts carry the nutrition intelligence experience from a desktop research session to a mobile visit.
- Launchpad-powered responsive system overcoming template limits
- Optimised layouts for mobile, tablet, desktop and large screens
- Fast-loading, properly sized assets that support SEO
- A consistent experience across every device
The user journey
A clear path through the platform
Explore the intelligence
Understand the nutrition and digital health information available on Qina.
Search the market
Use the platform to find relevant businesses and research.
Investigate the detail
Explore the advanced library and individual listings in context.
Stay informed
Return to the platform and its editorial content as the market develops.
Professional discovery
Make the complex clear from first visit.
Qina’s homepage introduces who the platform serves, what information it brings together and how membership opens access. Healthtech teams and nutrition brands can understand the offer before exploring the research library, technology data and plans.
The Results