A personal styling platform for courses and membership
Motivation helped Caitlin Marwaha bring her free styling challenge, online courses and CM Style Squad membership together in a custom Kajabi platform, with a personalised dashboard and Stripe checkout.
to membershipAcquisition funnel
Connecting personal styling expertise with everyday learning.
The original brief was to connect an established styling audience with a clearer online learning experience. Visitors needed a useful first step; course customers and members needed a recognisable home for the content they could access. The standard Kajabi Library did not provide the personalised structure the project needed.
Our design connected the acquisition funnel, personalised dashboard, course and membership content, and checkout journeys. A consistent visual system made each stage feel part of one business, while segment-based navigation helped new learners and existing members find their next step. LaunchPAD and Meteor provided the custom experience on Kajabi.
Explore our website design for online courses and memberships.
Funnel design: A free styling challenge gives visitors a first learning experience and a clear route into the paid offers.
Dashboard development: A personalised starting point for different member segments, with content access and navigation grouped around their needs.
Custom membership: A structured place for lessons, navigation and member interaction, supported by Meteor.
Conversion layer: Rule-based offer access, monthly/yearly billing choices, custom checkouts, legal pages and cookie consent.
Built to scale: A shared stylesheet keeps the website, dashboard, lessons and checkouts visually consistent.
The Funnel
A first style lesson that opens the door
The free challenge was the first step into the education business. The landing page explained the offer and led into sign-up, giving visitors a practical introduction to the styling approach before they considered a course or membership.
We treated the homepage and sign-up flow as parts of the same journey. Clear offer information and opportunities for comments and interaction connected the first visit to the member experience shown below.
- Free challenge as the entry offer
- Frictionless sign-up — roadblocks removed
- Homepage architected as part of the funnel
- Comments and interactions driving engagement
CM Style Squad
The Dashboard
A dashboard shaped around each member
The dashboard is the front door to the platform. Members land on a personalised welcome, the latest video from Caitlin, and clear routes into Products, Studio and Community — with locked tiles doubling as upgrade prompts for the offers they don't own yet.
A slide-out navigation groups everything under Services, Community and Account, so the same build serves a free-challenge lead and a paid annual member without either seeing the wrong thing.
- Personalised welcome message
- Latest video front and centre
- Products, Studio & Community tiles
- Locked tiles as upgrade prompts
- Slide-out nav grouped by segment
- Announcements and member quotes
The Membership
Lessons organised around the way members learn
CM Style Squad members needed a clearer way to find lessons, browse topics and join the conversation. We organised the membership around these everyday tasks, with tabs, favourites and a dedicated announcements space.
Meteor and the LaunchPAD dashboard extended the standard Kajabi Library, connecting the latest style lessons and trends with the member's starting point.
Explore our Kajabi development services.
- Tabs inside posts
- Favourites
- Customisable action bar
- Dedicated announcements space
- Intuitive navigation
- Effective browsing on any device
Conversion Layer
Membership plans with a clear path to checkout
Pricing that follows the learning journey
The pricing page connects outfit guides, CM Style Squad membership and CM Style School, with monthly and yearly billing choices. Plan permissions and a timed funnel tailor the available offers to visitors and existing members.
Every plan leads to a custom checkout with payments handled by Stripe. Pre-filled details, alternate billing options and familiar styling carry the experience through purchase. Legal pages and cookie consent support the Australia-based business.
Explore our Stripe payment integration services.
- Ascension-method pricing page
- Monthly / yearly toggle
- Rule-based plan permissions
- Timed funnel for visitors vs members
- Pre-populated bespoke checkouts
- Legal pages + cookie consent
The learning journey
Make the next step clear, from first visit.
Visitors can try Caitlin's approach through the free challenge, choose a course or CM Style Squad membership, and return to a dashboard built around their access. Each step belongs to the same personal styling experience.
The Result
One connected styling education experience
The delivered website brings acquisition, learning and purchasing into one recognisable journey, giving visitors a clear first step and members a consistent home for their content.