A holistic health platform guiding visitors to a free masterclass
Motivation designed and built Wholistic’s holistic health website and webinar funnel, including a WordPress migration.
Project records confirm a WordPress migration. They do not establish the migration direction or the hosting, payment and email platforms.
Overview
A health brand and a clear first step
Today, Wholistic’s public website brings Elena Bensonoff’s health work, services, learning offers, media and shop into one brand experience. The project brief records Motivation’s original website design and build, webinar funnel and WordPress migration; the archived page below shows a project-era part of that experience. Elena’s current About page describes her as Wholistic’s founder and the creator of the Wholistic Quantum Method.
The archived masterclass page shows how that broad subject area was turned into a specific first step: a free 60-minute session, a clear outline of what visitors would learn, an introduction to Elena, and two viewing choices. The evidence describes the page and project scope; it does not document signup, attendance or revenue figures.
Website & brand system
A founder-led health brand with clear routes into its work
Put Elena at the centre
The live site introduces Elena as Wholistic’s founder and connects her profile with services, education and media. That gives visitors a clear person and point of view behind the wider health brand.
Connect the wider offer
Wholistic’s current navigation brings together services, free masterclasses, courses, books, media and a shop. The original project brief describes a holistic health website alongside a focused webinar funnel.
Carry the visual identity into the offer
In the archived 2025 masterclass capture, Elena’s portrait and a pale lavender-to-green geometric background introduce the offer. White content panels and gold headings and buttons carry through the learning outline and final prompt.
The live site and About page show Wholistic today. The dated archive documents the project-era masterclass; it is not evidence that every current page or offer was part of the original migration.
Website preview
The original Wholistic masterclass page
Archived Wholistic page capture from 11 March 2025. It documents the original masterclass design and is not presented as a current page capture.
The build
From the wider health story to one focused offer
A WordPress migration for Wholistic
The project included a WordPress migration alongside the holistic health website. The direction, hosting setup and migration mechanics are not in the source material reviewed.
A focused free masterclass offer
The archived page framed a 60-minute session, outlined three learning tools and introduced Elena as the instructor, making the offer understandable before asking visitors to choose what to do next.
One offer, repeated next steps
“Watch Now” and “Watch Later” appear after the opening offer, after the learning outline and again at the end. The repeated choice gives visitors another route into the session after they have read more.
The archived page capture is from 11 March 2025 and records the project-era experience. It contains client-authored health claims and testimonials; this case study documents the page structure without endorsing them.
Masterclass funnel
A longer page that answers questions before the click
Make the offer clear
The opening screen names a free masterclass and a 60-minute session, then gives visitors a prominent choice to watch now or later.
Show what they will learn
A dedicated section introduces three learning tools and returns to the same two viewing options, so visitors can act after reviewing the outline.
Build familiarity with the host
An instructor profile introduces Elena, followed by a “What Experts Say” section. The page ends by repeating the offer and its viewing options.
The signup, email delivery and post-registration steps are not visible in the archived page capture, so they are not described here.
Visual direction
An inviting, photo-led presentation for the offer
In the archived capture, a soft lavender-to-green geometric background frames Elena’s portrait and the masterclass headline. The page then shifts to clean white content panels for the learning outline and instructor details, with warm gold accents on headings and buttons.
The same visual language carries through the testimonials and final registration prompt, keeping the long-form page recognisable as visitors move from the offer to supporting information and back to the next step.
The user journey
A clear path through the platform
Meet the offer
The page opens with Wholistic’s free 60-minute masterclass and introduces the viewing choices.
Review the learning outline
Visitors can scan three learning tools before reaching the next set of viewing buttons.
Get to know the instructor
An introduction to Elena is followed by a “What Experts Say” section on the archived page.
Choose how to continue
The page closes by returning to the masterclass invitation and its Watch Now or Watch Later options.
The project
A migrated site with a focused webinar journey
The Results
A connected website and masterclass entry point
The free masterclass had a long-form landing page with an offer, learning outline, instructor introduction and repeated next-step buttons.
The delivered project scope joins Wholistic’s health website and webinar funnel with a WordPress migration.
No verified signup, attendance, conversion or revenue metrics were present in the sources reviewed.
Questions
Wholistic website and funnel questions, answered
What did Motivation build for Wholistic?
The project scope was a holistic health website and webinar funnel, including a WordPress migration. The available project record does not specify migration direction or hosting details.
How did the masterclass page guide visitors?
It presents a free 60-minute session, outlines three learning tools, introduces Elena, then repeats Watch Now and Watch Later choices after the outline and at the bottom. The testimonials concern health experiences, not Motivation’s work.
Which platform and performance results are verified?
The project scope confirms a WordPress migration, but not its direction, hosting, registration or email tools. No verified signup, attendance, conversion or revenue figures were found.
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