An academic learning platform for English teachers
Motivation designed an e-learning platform on Kajabi, helping English teachers find student resources and move through their professional development without feeling overwhelmed.
Limitation to limitless growth – on one platform.
Kajabi works well for simple courses. EB Academics needed something more: a structured academic platform for a large resource library, multiple subjects, and varied student journeys. The default library, search, and access rules could not carry it.
We built a scalable academic learning platform on Launchpad – designed for clarity, discoverability, and long-term growth, with 100+ resources, advanced filtering, and automated onboarding built in.
Words From Our Customer
“You guys absolutely freaking nailed it for us. You guys are the best, and I want to keep working with you forever. Thank you!”
The Build
Not Your Average Kajabi Setup
No confusion. No friction. Just intentional, conversion-led design.
Resource Library
The Resource Library was designed to support structured academic learning at scale – organised, searchable, and integrated with the curriculum.
- 100+ academic resources organised into a central learning library
- 10+ filter groups across subjects, formats, and grade levels
- Advanced search for fast, intuitive resource discovery
- Quick-access favourites with personalised access by membership level
- Seamless course and curriculum integration with automated permissions
The Onboarding
Onboarding Experience
A story-driven journey from first visit to active learning. Built on the 4Ps framework, the onboarding funnel guides students and parents smoothly into the platform.
A freemium-style entry point introduces the learning approach, while a frictionless signup flow reduces drop-off and grants immediate access to relevant resources.
- Story-driven lead generation page
- Built on the 4Ps framework
- Freemium-style entry point
- Frictionless signup flow
- Immediate access on signup
- Clear value proposition & CTAs
The Filtering
Find It in Seconds, Not Scrolls
Standard Kajabi search could not handle a library this size. We layered 10+ filter groups over the resource library so teachers narrow 100+ resources down to the exact lesson they need.
Filters combine live, results update instantly, and every selection respects the member's access level – no dead ends, no locked content surprises.
The user journey
A clear path through the platform
Discover the resources
Understand how the teaching library supports English lessons and professional development.
Join the platform
Follow the onboarding experience into the member resource library.
Find the right material
Use curriculum groups and filters to narrow the library to the current teaching need.
Put learning into practice
Return to lessons, worksheets and training as classroom priorities change.
Teacher development
Make every resource easier to find.
The platform gives English teachers a clear route from student resources to structured professional development.
The Results