Intent before impressions
Your visitors are searching with intent. The right keywords find the right buyers — and negative-keyword sculpting stops budget leaking on irrelevant clicks. Intent-first strategy, not spray-and-pray.
- Google Ads Management Agency
Google Ads management that converts search intent into qualified leads
The people searching on Google are already looking to buy. Most agencies waste that intent with generic landing pages and broad keywords that burn budget on clicks that never convert. We build intent-first campaigns with dedicated landing pages on Astro and Cloudflare, and an AI agent that qualifies every lead before it reaches you.
- Running paid-search campaigns since 2016
- 250+ projects generating £276 million
Brands we've generated leads for with Google Ads
What we design for
Three things a paid-search campaign has to get right
Landing pages that convert
Sending paid traffic to your homepage is burning money. We build dedicated landing pages for every campaign on Astro and Cloudflare, so they load in milliseconds and convert at the rate your ad spend deserves. Fast, focused, designed to convert.
Transparent reporting
You should know exactly what your budget achieved. Pipeline reporting shows cost-per-lead, cost-per-acquisition and ROI by campaign — no vanity metrics, no hidden markup. Management fee only. You control the ad spend.
Why a specialist matters
A general agency will run your ads. It won't understand why your budget burns without results.
In paid search, the auction rewards precision. A general agency buys broad keywords, sends traffic to a generic page and reports on impressions. The result: budget spent, leads missed. A specialist knows that intent, landing-page speed and message match are what make or break a campaign.
We don't just manage campaigns — we build the pages they land on. Every campaign gets a dedicated landing page on Astro and Cloudflare, so it loads instantly, carries the exact message that earned the click, and feeds an AI agent that qualifies the lead before your team sees it.
We've generated thousands of leads for health and fitness brands, built compliance platforms adopted by global enterprises, and run our own campaigns for Trust Center Pro and Studio.video. That's the difference between a generalist and an agency that manages paid search as a system, not a spreadsheet.
250+projects delivered since 2016
£276Min revenue generated for our clients
2×higher conversion when search intent matches the landing page
What's included
Every Google Ads project, end to end.
We don't sell ad management without strategy or build. Every project runs through the same six phases, each with a defined output and your sign-off before we spend.
Discover
Strategy & audit
We audit your current account, map competitor campaigns and define the keyword architecture that matches real buyer intent. Audience, positioning, messaging and conversion goals. Agreed before any spend begins.
Define
UX & campaign architecture
We map every keyword group to a dedicated landing page and a clear conversion action. Who searches this, what they need, and where they go next. The blueprint your campaign is built from.
Develop
Build landing pages & tracking
You see your landing pages before the campaign goes live. Live, clickable, testable. Built on Astro and Cloudflare for sub-second loads. Conversion tracking, event pixels and CRM integration in place before a penny is spent. Every journey tested before launch.
Design
Creative & messaging
This is where your ad copy comes to life. Headlines, descriptions, extensions and landing-page creative, aligned to the keyword that earned the click. Reviewed against test conversion criteria.
Deliver
Launch & optimise
Nothing goes live until it works. Bid strategies tested, quality scores monitored, ad variants rotated. Your team gets the playbook and the dashboard to track performance from day one. Helpdesk support from the moment you launch.
Grow
Analyse & scale
Your campaign learns from real searchers on day one. We use that data to find what's converting, fix what isn't, and scale what works with new keyword groups, audiences and AI-agent qualification. Optimal performance comes from refinement, not a one-off setup.
Investment
What does Google Ads management cost?
We publish our pricing so you know whether we're the right fit before committing to a conversation. Every tier is a management fee — you pay Google directly for your ad spend.
Launch
per month£1,500
For brands starting or scaling paid search for the first time.
- Intent-first keyword strategy and negative-keyword sculpting
- Dedicated landing page build on Astro + Cloudflare
- Google Ads campaign setup and conversion tracking
- Weekly performance reporting
- Management fee only — you control the ad spend
Most popular
Growth
per month£2,650
For brands with active campaigns that need a commercial engine and higher-quality leads.
- Everything in Launch
- Multi-audience campaign structure and remarketing
- A/B tested landing pages with agent-qualified lead flow
- Pipeline reporting and attribution modelling
- Dedicated paid-search strategist
Scale
per month£4,950
For complex accounts, multi-market campaigns and custom integrations.
- Everything in Growth
- Multi-market and language campaign management
- Custom API and dashboard integrations
- Autonomous AI-agent configuration for lead qualification
- Weekly strategy calls and priority support
Ad spend transparency
You pay Google directly for your ad spend. Our fee is the management fee only — no markup, no hidden commission. You control the budget, the bids and the account ownership.
Prices in GBP, excluding VAT. Ad spend is paid directly to Google and is not included in the management fee.
Fit check
We work with brands that take paid search seriously. Not all of them. Deliberately.
Where you fit, where you don't, and the honest next step either way.
We're probably a good fit if…
- You understand Google Ads is an investment, not a cost centre.
- You already have a product or service people are actively searching for.
- You want dedicated landing pages, not traffic sent to a generic homepage.
- You know your numbers, or want to, and treat proper tracking as non-negotiable.
- You want a partner who builds the pages the ads land on, not just the ads themselves.
- You care about cost-per-lead and ROI, not vanity metrics like impressions.
- You've got budget for both ad spend and management, and you're scaling, not starting.
Right idea, wrong stage
Not ready for full management?
You've got a real offer but you're not sure what keywords convert, what a landing page should say, or whether your tracking is right. We build the validation campaign to prove the model before you scale.
Straight talk
We're not for everyone.
- You want to set and forget ads without ongoing optimisation.
- You expect instant results without a testing budget or learning period.
- You want to drive traffic to a generic homepage and hope it converts.
Not sure yet? Start with a one-off paid-search audit and roadmap before committing to management.
Build the planProof
Results, not just campaigns
Brands we've generated leads for with paid search, and the platforms we built to convert them.
DreamBodyClub
Fitness
Over 4,560 leads generated through the Health Index. The quiz scores four areas of their wellbeing, and our fitness agent delivers a personalised program live in seconds.
Free Health Index · personalised programs · 589 workouts · 316 recipes
Read all about itTrust Center Pro
Website Compliance, Automated
Multi-tenant compliance SaaS — automated scanning, consent management, and policy hub for any brand, any jurisdiction.
54+ jurisdictions · 60-second compliance scan
Read all about itThe team
The people who will work on your Google Ads project
One team. The people who scope your campaign are the people who build the landing pages and optimise the spend.
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Christopher Brisley CEO & Digital Strategist Sets the strategic direction and works directly with clients on conversion and customer experience.
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Oksana Novozilova Social Media & Communications 215,000+ YouTube subscribers. The voice behind the attraction marketing we run for clients.
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Kate Baranenko UX & Marketing Strategy Communication strategy and funnel design. Shapes our marketing tactics and funnel automations.
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Rita Kim UI/UX Design Turns custom design into experiences that actually convert. Works closely with the engineering team.
- Tim Winter SEO & UX
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George Young Website Developer
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Alice Steel Digital Marketing
Integrations
We connect your Google Ads campaigns to the tools your team already uses
Email & CRM
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HubSpot
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ActiveCampaign
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Mailchimp
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Klaviyo
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Intercom
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Kajabi
Optimisation
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Google Analytics
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Google Tag Manager
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Google Ads
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Cloudflare Web Analytics
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Hotjar
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Microsoft Clarity
Payments
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Stripe
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PayPal
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GoCardless
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Wise
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WooCommerce
Platforms
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Typeform
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Zapier
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Calendly
The people we've built for - in their own words.
Trusted by serious leaders
***** June 05, 2025
OH MY GOODNESS!!! It's a million times better!!! The new site looks amazing so far! Things have been going really well and we're still absolutely loving the site. Not having to worry about tech has freed us up so much to actually figure out our funnel.
***** Dec 10, 2025
Collaborative, strategic, and reliable. Chris and his team combine long-term thinking with strong execution, and their expertise shows in the results.
***** Nov 17, 2025
One of the best decisions I've made for my brand. Working with Motivation expanded my vision. Sharp, thoughtful, organised - nothing slips through the cracks. They exceeded every expectation.
***** Dec 9, 2025
Working with Motivation has been a great experience. The team was responsive and helpful, and strategy with Chris gave us a lot of ideas to implement. They made my website clean and functional, and adjustments were made very fast.
***** Nov 21, 2025
Motivation are very talented and the helpdesk are also super helpful.
Caitlin Mitchel CEO ~ EBAcademics.com
- read the case study *****
You guys absolutely freaking nailed it for us. You guys are the best, and I want to keep working with you forever. Thank you!
Lisa Vanderkwaak Founder ~ SpeakToTransform.com
*****
The results I got from Motivation proved that nothing is impossible when you are partnered with the right company.
Dan Taylor CEO ~ TaylorCapital.co.uk
- read the case study *****
They are undoubtedly the "Go To Guys" for complex platform builds. They can make platforms do things most builders can't even imagine.
Questions
Everything you need to know about Google Ads management
These are the questions we hear most from brands evaluating paid-search agencies. Answered directly, including when the answer is that we are not the right fit.
What does a Google Ads management agency do?
We run Google Ads campaigns end to end: intent-first keyword strategy, dedicated landing page builds on Astro and Cloudflare, campaign setup and optimisation, conversion tracking, CRM integration, and AI-agent lead qualification. The difference from a general agency: we build the pages your ads land on, not just the ads themselves.
How much does Google Ads management cost?
Management fees start from £1,500 per month for Launch, covering intent-first keyword strategy, a dedicated landing page build, campaign setup and weekly reporting. Growth is £2,650/month with multi-audience campaigns, remarketing and A/B tested landing pages. Scale is £4,950/month for multi-market campaigns, custom integrations and AI-agent configuration. Ad spend is paid directly to Google and is not included in the management fee.
Do I pay you or Google for the ad spend?
You pay Google directly for your ad spend. Our fee is the management fee only — no markup, no hidden commission. You keep full ownership of the Google Ads account.
How long until I see results?
Most campaigns show meaningful data within 2–4 weeks and begin optimising toward target cost-per-lead within 6–8 weeks. A new account needs a learning period; we front-load the keyword research, negative sculpting and landing-page testing so the learning phase is as short as possible.
What platforms do you build landing pages on?
We build dedicated campaign landing pages on Astro and Cloudflare for sub-second load times, full SEO control and no vendor lock-in. For clients already on Kajabi, we can also build within that platform. We do not send paid traffic to generic homepages.
Will I be able to see my campaign performance?
Yes. You get a live dashboard and weekly performance report showing impressions, clicks, conversions, cost-per-lead, cost-per-acquisition and ROI by campaign. No vanity metrics, no hidden numbers.
Do you work with e-commerce, lead gen and local businesses?
Yes. We run lead-generation campaigns for health, fitness, SaaS, education and professional-services brands. We do not currently run e-commerce shopping campaigns or local service ads-only campaigns — those require a different specialist setup.
What results can I expect from Google Ads management?
We track cost-per-lead, cost-per-acquisition, conversion rate and return on ad spend. A well-structured campaign with dedicated landing pages typically improves cost-per-lead by 30–50% compared to generic homepages within 90 days.
Further reading
Google Ads and paid search guides and resources
Practical guides on paid search strategy, landing-page design and what good looks like. These are in production and publish here as they go live.
Google Ads management: the complete guide
Landing page design for paid search: a practical guide
Keyword strategy and intent mapping: a practical guide
Conversion tracking and attribution for Google Ads
AI lead qualification for paid-search traffic
Paid search examples from our portfolio
Speak with an expert
Ready to talk about what your Google Ads needs to achieve?
Not what it needs to look like. Not which platform. What it needs to achieve commercially: intent matched to message, clicks turned into qualified leads, and a campaign that improves every week.