Income powered by property
How we designed a £100 million investment brand - including financial compliance, member certification and a custom dashboard - on the Kajabi platform.
London, UK
Compliance risk to growth engine - an investment brand built from nothing.
Dan Taylor founded Taylor Capital to help business owners and professionals with no time build passive income from commercial property. It arrived with no brand, no brand book and financial promotion rules meaning unqualified leads could not see investment content.
We built a fresh £100 million investment brand on LaunchPAD - brand book, certification engine and automated funnels that qualify investors for you. The difference is not effort. It is automated systems.
Brand built from scratch: Research and a full brand book, translated into a LaunchPAD Stylesheet that drives the entire platform from one page.
Financial certification engine: Every member is qualified before access, so regulated investment content only ever reaches the right investors.
Automated acquisition funnel: The free product converts visitors into dashboard members, with eSign, booking and consent all running without founder time.
Three audiences, one build: Leads, logged-in members and certified investors each get their own journey from a single permissions-aware dashboard.
The Homepage
The gateway to the whole business
The homepage is a vital page on any website. It acts as the gateway to your site and plays a crucial role in connecting with your target audience - and with LaunchPAD the possibilities are endless, so we had every tool needed to design a captivating page that tells a compelling story.
There was a lot to consider here. The goal was to highlight the founder's extensive expertise and the diverse range of businesses he has worked with, so we incorporated several unique sections you would not find on a standard Kajabi page - making it incredibly effective in terms of conversion.
Branding came first. Research and a full brand book informed the LaunchPAD Stylesheet - colours, fonts, buttons and cards in one place - so every page that followed stayed on-brand by default.
- Brand research & brand book
- Logo & identity system
- Colour and type scales
- Button & card component set
- Site-wide edits from one page
- Optimised for every screen size
Site palette
The Build
A members' dashboard for three audiences
Website leads, logged-in members and certified investors - one platform, three journeys.
Dashboard
The Taylor Capital Dashboard was designed around every user journey we mapped - showing the right products, deals and next steps to each membership level, and nothing that is not relevant.
- Content served by membership level, with permissions-aware product cards
- Onboard pages that route new members by their individual need
- Booking page integrated with Calendly for one-to-one investor calls
- eSign funnels that guide different investor types on a single page
Products library
A library and a shop in one - product cards adjust automatically to each member's offers and permissions.
Online Event
August 2026
Booking a call system
Calendly scheduling built into the dashboard, so strategy calls book themselves without founder admin.
Studio live calls
Live calls run inside the dashboard - no external apps, no extra tabs, in use since day one.
"They are undoubtedly the Go To Guys for all Kajabi things. They can make Kajabi do things Kajabi can't even do."
The Scope
What We Shipped
Every page and system below was designed, built and automated on LaunchPAD for Kajabi.
One page controlling brand across the whole platform.
Founder authority, past ventures, conversion-led sections.
Freebie to member, fully automated.
Credibility, narrative and SEO reach.
Each deal with its own page and clear CTA.
Qualifies every member before access.
Custom sections beyond the standard Kajabi blog.
Legal hub and cookie pop-up, expert reviewed.
Custom cards routing members by need.
Calendly scheduling inside the dashboard.
Forms, documents and polls in-platform.
Cloudflare-hosted assets and responsive delivery.
Custom Product Theme
Meteor, for every product
Taylor Capital runs multiple Kajabi products, each with its own structure and purpose. We deployed Meteor - our custom product theme - so all of them share one high-quality content experience.
Sidebar navigation, a global search bar, favourites and tabbed sections, all integrated back into the Dashboard.
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The Result