A recruitment coaching platform for ambitious agency owners
Motivation designed an automated Kajabi platform that connects lead generation, coaching pathways, onboarding and a custom member portal, helping a $10 million recruitment brand build an engaged online community.
Turning a $10M recruitment business into a scalable platform.
Structuring multiple offers, building funnels that turn visitors into real leads, automating onboarding and upsells, and navigating Kajabi tech, payments and integrations – none of it was plug-and-play.
We built a scalable, automated Kajabi platform: a high-converting lead-gen page, structured pathways for every client type, hands-off onboarding and follow-up, and analytics to optimise for growth. The difference is not effort – it is automated systems.
Structured offers: Clear pathways and pricing tiers for every type of recruiter, from free toolkit to Elite.
Automated onboarding: Two-step signup, instant access, upsells and follow-up run without manual work.
Lead-gen that converts: A high-converting page and funnel turning organic visitors into qualified leads at 7%.
Built to scale: All Kajabi setup – payments, email and domains – plus analytics to optimise for growth.
“I came in wanting a partner who could execute on my vision – they expanded it. They showed me possibilities I couldn’t yet see. Sharp, thoughtful, organised, and nothing slips through the cracks. They exceeded every expectation.”
Not your average Kajabi setup
No confusion. No friction. Just intentional, conversion-led design.
Members Portal
A central command centre for learning, connections, and growth – all in one place.
- Fully customised, rule-based member portal
- Clean, intuitive layout with personalised content
- Interactive cards and quick-access navigation
- Built-in live-calls studio for coaching sessions
Live Sessions
High-value strategy calls made easy to book and seamlessly integrated.
- Strategy-call funnel embedded in the pricing journey
- Pre-call survey to personalise every conversation
- Calendly booking integrated inside the portal
- Automated access via Zapier and Kajabi
Course
A cohesive, scalable learning journey across free and paid programs.
- Intuitive design for free and paid programs
- Unified visual system tailored to each journey
- Sidebar, tabs, bookmarks and downloadable resources
- Fully customisable elements for engagement
Pricing
A tier for every stage
Toggle the coaching path to see the fit.
Ideal for recruiters looking to reconnect with what works – and ditch what doesn’t.
The Recruiter Tool-Kit
Perfect for self-starters who want to take action now with a clear roadmap and group coaching.
The Time-Rich Mastery Program
For recruiters who need quick, actionable strategies to solve urgent business challenges.
The Time-Rich Accelerator
Responsive
Flawless performance across every device and screen size.
- Launchpad responsive design across all pages
- Optimised layouts for desktop, tablet and mobile
- Fast, intuitive experience for users on the go
- Consistent, professional visuals everywhere
The user journey
A clear path through the platform
Explore the toolkit
Discover the entry-level resources and the recruitment coaching offer.
Choose the right support
Compare the coaching pathways and their next steps.
Start in the portal
Follow onboarding into the custom member dashboard.
Continue the programme
Return to the learning resources and coaching experience.
Coaching Platform
We didn’t just launch a platform. We built a system designed to convert.
Every page is structured around how recruiters attract, qualify, and convert clients – with clear messaging, strong hierarchy, and focused CTAs guiding visitors from first click to enrolment.
The Results