LifeMap · Contract win
$86B
A dual-experience finance platform for advisers and their clients
Motivation designed a connected adviser and client platform that brings sales pages, onboarding, membership access and a searchable resource library together, helping LifeMap secure a contract with an industry-leading financial institution.
From a course tool to a platform two audiences trust.
Kajabi handles courses. A B2B finance platform demands more: separate branded experiences for advisors and their clients, advisor-specific registration pages, multi-coach and live webinar signups, and a resource library the standard Kajabi setup simply can't carry.
We built LifeMap a dual-experience SaaS platform on Kajabi and LaunchPAD – advisor portals, branded client signups, automated funnels and a searchable video library. The difference is not effort. It is automated systems.Related services: SaaS website design / Kajabi platform builds / Stripe payment systems.
Two branded experiences: Advisor portal with sales pages, checkouts and onboarding, plus a separate client-side experience – one brand, two journeys.
Advisor-specific signups at scale: Customisable LaunchPAD registration pages so every advisor gets branded client signups without a new build.
Guided advisor journeys: Custom registration and follow-up paths connect signups, confirmations and access rules without sending users through disconnected tools.
Searchable resource library: A Netflix-style library of 100+ videos with keyword search, available to advisors and clients alike.
“It’s been a pleasure to work with Chris and the Motivation team. We came for their recommended technical expertise and were helped by their excellent strategic thinking. Their production structure enabled a clear understanding of our vision and complex needs. The team addressed requests along the process and adjusted the custom integrations to meet our end users’ high standards. All our interactions are professional, responsive, and organized. A terrific partner to turn wishes into reality.”
The Build
Built how advisors sell, onboard and serve clients
Sales pages, client signups, membership access and resource discovery connected in one experience.
Membership Portal
The Membership Portal adapts dynamically to B2B audience needs.
- Personalised content, access, and CTAs based on membership level
- Automated onboarding from signup to full access
- Integrated account management, upgrades, and tools in one place
- Scalable, low-admin experience built for B2B growth
Pricing
The Pricing experience makes plan selection clear, confident, and friction-free for advisors.
- Three tailored membership tiers with clear value positioning
- Conversion-optimised layout powered by LaunchPAD logic
- Advisor-aware conversion prompts with no redirect breaks
- Expandable FAQ sections to address objections and build trust
Kajabi Website Design
The advisor-facing site is a dual-access platform, not a sales page – built to fit how advisors work and how their clients engage.
- Conversion-led funnel architecture across the whole journey
- Advisor-focused sales design with story-driven sections
- Kajabi, LaunchPAD, Stripe and LifeMap product logic behind the scenes
- Offer and pricing strategy built into the page structure
Resource Library
The Resource Library is an intelligent, fast-access hub for both advisors and clients.
- Custom LaunchPAD Marketplace theme built for Kajabi products
- Netflix-style card layout with instant loading and search
- Keyword-based organisation for flexible browsing and favourites
- Direct category connections for a smooth, frictionless experience
Responsive
The responsive experience ensures flawless presentation on any device or screen size.
- LaunchPAD-based responsive system across the entire platform
- Optimised layouts for mobile, tablet, desktop, and large screens
- Fast-loading assets to support SEO and engagement
- Consistent usability and visuals for every user, everywhere
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Branding
One brand system, two audiences. The LifeMap mark, teal-and-amber palette, and typographic rules carry across advisor sales pages, client signups, member portals, and the resource library without ever feeling like two products.
Teal anchors trust and hierarchy; amber drives every action. Applied consistently, that pairing lets advisors co-brand their own client experiences while LifeMap stays unmistakably itself.
The user journey
A clear path through the platform
Explore LifeMap
Understand how the platform connects advisers with the people they support.
Follow the invitation
Move through the invitation and onboarding experience for the relevant audience.
Access the right workspace
Use the dashboard and resources designed for advisers or their clients.
Continue the conversation
Return to the connected platform as the adviser and client relationship develops.
The Results
Numbers That Speak Volumes
Helping LifeMap win a contract with an $86B institution.