GenuineShift — Contract secured
A $250k contract win from an $8 billion customer — design credibility meets tech delivery at enterprise scale.
Technology stack
See it live
The lead-generation platform, end to end
A conversion-led site engineered on Kajabi — mobile-first, SEO-ready, and built around how B2B decision-makers actually buy. Hover to scroll the full page.
A B2B learning platform that trains insurance client-service teams at scale.
GenuineShift equips insurance client-service teams to lead the client relationship. Kajabi handles simple courses well — but a B2B platform serving multiple enterprise clients and hundreds of participants needs far more.
Motivation designed and engineered the full platform — from automated lead capture to custom member portals — bringing platform engineering to a Kajabi build that closed a $250k contract from an $8 billion customer.
Automated acquisition: Lead capture and CRM integration replace manual, old-school lead collection.
Streamlined onboarding: Onboarding flows built for multiple B2B clients and their participants.
Custom SaaS features: Bespoke member portals, compliance tools and integrations beyond stock Kajabi.
Built to scale: Powered by Kajabi, LaunchPAD, Monday.com, Calendly and Cloudflare.
Pricing plans
Rule-based tiers for every buyer
Self-paced, onboarding and live-cohort programs — each engineered as its own conversion path on the platform. Dual CTAs feed both the acquisition and sales funnels.
Members portal
A branded home for every participant
A personalised, on-brand dashboard that delivers value to free users from day one — then guides them toward premium programs. Clear navigation, curated content and a purpose-built sidebar keep learners moving.
Brand system
A confident, consistent brand identity
Logo, colour and type applied consistently across web, portal and print — so GenuineShift looks credible to enterprise buyers on every surface.
Wordmark with a green accent bar — clean, professional and instantly readable at any size.
#A1CC4F#F7C904#61C2B6#0A97D5#80D8FFAa Bb Cc · 100–900 · Headings & body, one geometric family throughout.
The results