GenuineShift, contract secured
An enterprise insurance training platform for client service teams
Motivation designed and built a custom Kajabi platform that connects lead generation, training programmes and member portals, giving GenuineShift the credibility and delivery infrastructure needed to secure a $250k contract with an $8 billion customer.
Technology stack
A B2B learning platform that trains insurance client-service teams at scale.
GenuineShift equips insurance client-service teams to lead the client relationship. Kajabi handles simple courses well – but a B2B platform serving multiple enterprise clients and hundreds of participants needs far more.
Motivation designed and engineered the full platform – from automated lead capture to custom member portals – bringing platform engineering to a Kajabi build that closed a $250k contract from an $8 billion customer.
Automated acquisition: Lead capture and CRM integration replace manual, old-school lead collection.
Streamlined onboarding: Onboarding flows built for multiple B2B clients and their participants.
Custom SaaS features: Bespoke member portals, compliance tools and integrations beyond stock Kajabi.
Built to scale: Powered by Kajabi, LaunchPAD, Monday.com, Calendly and Cloudflare.
“Collaborative, strategic, and reliable. Chris and his team combine long-term thinking with strong execution, and their Kajabi expertise shows in the results.”
See it live
The lead-generation platform, end to end
A conversion-led site engineered on Kajabi – mobile-first, SEO-ready, and built around how B2B decision-makers actually buy. Hover to scroll the full page.
Pricing plans
Rule-based tiers for every buyer
Self-paced, onboarding and live-cohort programs – each engineered as its own conversion path on the platform. Dual CTAs feed both the acquisition and sales funnels.
Members portal
A branded home for every participant
A personalised, on-brand dashboard that delivers value to free users from day one – then guides them toward premium programs. Clear navigation, curated content and a purpose-built sidebar keep learners moving.
Brand system
A confident, consistent brand identity
Logo, colour and type applied consistently across web, portal and print – so GenuineShift looks credible to enterprise buyers on every surface.
Wordmark with a green accent bar – clean, professional and instantly readable at any size.
#A1CC4F#F7C904#61C2B6#0A97D5#80D8FFAa Bb Cc · 100–900 · Headings & body, one geometric family throughout.
The user journey
A clear path through the platform
Explore the programmes
See which insurance training programme fits the team and its learning needs.
Choose the right access
Review the programme tiers and the route for an individual or business buyer.
Enter the learning portal
Move into a branded participant dashboard with the relevant course content.
Continue developing
Return to the organised learning experience as the team develops its skills.
Enterprise training
One platform for every client team.
GenuineShift connects acquisition, enrolment and professional training in one scalable client-service experience.
The results