UX Marketeer
Kate Baranenko
Kate specialises in communication strategy and funnel design, and has led the marketing tactics, the Launchpad Marketplace and the funnel automations behind them.
Articles by Kate Baranenko
Playbook
Measure what your marketing actually returns
Growth
Kate Baranenko1 September 20262 min read
Impressions and likes feel like progress and change nothing. For a health and fitness business, four numbers tell you whether the money is working.
Playbook
Building topical authority for a health and fitness brand
ContentKate Baranenko1 September 20262 min read
One good article rarely moves anything. A connected set that answers every question your audience has is what search, and buyers, reward. Here is how to build it.
Playbook
How long before SEO brings a fitness business real leads
SEOKate Baranenko1 September 20262 min read
Search is the most patient channel you own and the most compounding. Here is an honest timeline for a health and fitness brand, and what actually moves it faster.