Have a baby, the smart way!

We’ve created a special place with resources, tools, guidance and discounts to support everyone on their family-building journey

bighappyfamily.com

Big Happy Family is a community dedicated to supporting individuals using Assisted Reproductive Technology to start their families. They provide various tools and resources to help everyone on their path to parenthood.

THE IDEA:

Big Happy Family champions positive family values and nurturing parenting through a variety of useful resources. To help facilitate easier access to this treasure trove of information, Motivation played a crucial role in devising a sophisticated search system.

BRAND MOTIVATED:

The Motivation team conducted thorough research to gain a deep understanding of the brand and establish SMART goals. We then designed and developed a custom website and dashboard, along with a Marketplace product, to cover all aspects of the Launchpad Approach effectively.

TECHNOLOGY:

Funnel Design

An Acquisition funnel was put in place to connect with and qualify the target audience.

Dashboard Development

We developed a custom Dashboard that elevated the whole user experience inside the members portal.

Custom Designs

We designed a powerful Marketplace product to enhance the use of all available resources.

THE RESULT

Have a baby, the smart way!

We’ve created a special place with resources, tools, guidance and discounts to support everyone on their family-building journey

Branding & Styles

Our website design reflects the very essence of what we stand for: a minimalistic style that fosters a sense of calm and clarity.

Calm and Soothing Atmosphere: Blue, as the primary colour, envelops the website with a sense of tranquility and peace.
Warmth and Positivity: Yellow, our secondary colour, adds a touch of brightness and optimism. It radiates warmth and positivity, reflecting the spirit of Big Happy Family as a supportive and uplifting community.
Action and Encouragement: Red, strategically used for our CTAs, represents passion, determination, and urgency. It beckons you to take action, whether it's connecting with fellow members, accessing valuable resources, or seeking guidance to progress on your path to parenthood.

By combining these colors in a minimalistic style, we create an inviting, user-friendly interface that keeps the focus on what truly matters - your journey to building a family through ART. Our website serves as your ultimate toolbox, empowering you with the tools and resources you need to embrace happiness, share experiences, and find solace in a community that understands and cares.

Homepage

The homepage serves as the entrance to your website, offering a prime opportunity to showcase your brand. Our primary goal is to create an engaging narrative and visually stunning designs. Equally important is the ability to identify your target audience's pain points and provide immediate solutions through your value proposition. This approach builds upon the foundation established by the story.

A well-crafted homepage adheres to a structured format and includes a clear call to action. It allows you to connect with your target audience and initiate a meaningful relationship with them.

In this particular project, we utilised our renowned LaunchPAD sections to enhance its aesthetic appeal. However, it was the meticulous flow and strategic approach that truly elevated the outcome, resulting in a highly successful page.

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Launchpad Design Optimised

Intentionally designed for adaptability, the BigHappyFamily website effortlessly caters to different screen sizes and browsers, excelling where Kajabi falls short.

Thanks to Launchpad's capabilities, we conquered these obstacles, resulting in an optimised the BigHappyFamily website that caters seamlessly to mobiles, tablets, laptops, desktops, and large screens. Faster loading times and strategically sized assets further enhance SEO performance, ensuring a captivating experience across both mobile and desktop platforms.

Kajabi Custom Products

Introducing the Big Happy Family Dashboard - Your All-In-One Hub!

We are delighted to present the Big Happy Family Dashboard, a centralised platform designed exclusively for our ART community. Seamlessly combining blogs, news, FAQ videos, and an exclusive shop featuring relevant products, our dashboard caters to all your needs, providing emotional, physical, and financial support throughout your journey. Join us now and experience the convenience of having everything you need in one place to make your family-building journey less stressful and a whole lot happier!