Aging fabulously,without apology.
A LaunchPAD website and members-only Dashboard for The Aging Project - Shelley Craft's global community for healthy aging - turning a library of resources into courses, challenges and a movement.
The Platform
Resources to a movement - a platform built to carry the brand.
The Aging Project had a deep library of expert resources, an audience and a podcast - but Kajabi's standard Library is rigid, generic and gives members nowhere to go. Nothing connected a first visit to a signed-up member.
We built a LaunchPAD website, a researched acquisition funnel and a bespoke members-only Dashboard as one automated journey. The difference is not more content. It is a platform built to carry it.
Courses, challenges, podcast and shop in one personalised home, replacing the standard Kajabi Library.
A researched path from first visit to free product to Dashboard access, granted without extra admin.
A story-led, SEO-ready page built around Shelley Craft and the podcast, loading in seconds on every device.
New courses, challenges and shop products drop into the platform without rebuilding the whole experience.
The Build
Three Moves That Changed the Journey
The work joined public acquisition, member activation and product consumption into one calmer platform.
Rebuilt Product Pages
Meteor brought favourites, custom welcome screens, advanced search and post tabs into the key courses. Engagement and comments surged.
Podcast Integration
The podcast became part of the member journey, with episodes surfaced directly inside the Dashboard instead of sending listeners away.
Dashboard Shop
A members-only shop surfaces bestsellers from the public store, consolidating the brand's resources under one roof.
The Dashboard
A Members Area That Feels Like a Product
No confusion. No friction. Just intentional, conversion-led design.
Kajabi's standard Library is rigid and offers members nowhere to go. The LaunchPAD Dashboard replaces it with a personalised home for the whole brand - courses, challenges, podcast and shop in one place.
- Modern layout replacing the rigid Kajabi Library
- Custom tools for courses, challenges, podcast and shop
- Free challenge used as the entry offer
- Podcast and shop reachable without leaving the Dashboard
Entry offer routes new members into the right Dashboard experience.
Members can buy bestsellers without leaving the Dashboard.
The Website
Homepage & Acquisition Funnel
A homepage has one job: make the value obvious in seconds. We built the story around Shelley Craft, the podcast and the benefits of joining, then pushed Kajabi's limits with LaunchPAD to ship a page that loads in seconds.
Behind it sits our researched Acquisition Funnel - a clear, automated path from first visit to free product to Dashboard. The client was amazed by the influx of traffic and the number of visitors who actually took the next step.
The Product Experience
Course Pages Rebuilt Around the Conversation
We rebuilt the challenge pages in the brand's own type and colour: a clean lesson player, a slide-in curriculum sidebar with search, and a comment thread that reads like a community rather than a form. Members reply, return and keep going.
- Clean lesson player for the Morning Challenge
- Slide-in curriculum sidebar with search
- Comment thread styled as a community conversation
- Reusable course experience for future challenges
The Results
What Changed for the Brand
And visitors who signed up
Comments surged after Meteor
Higher conversion across products
LaunchPAD plus Cloudflare media
A LaunchPAD platform for the full member journey.The Aging Project now has a public story, an automated acquisition path and a members-only product experience built to keep growing.
Work with Motivation
Aging well for me means staying metabolically healthy - eating well, keeping my brain busy, and staying curious enough to keep trying new things.