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Kajabi Music &
Guitar Website

We rebuilt Mathieu Tremblay's guitar-learning business as an immersive Kajabi platform — custom Dashboard, live Studio lessons and an integrated shop — onboarding 50,000+ guitarists and generating six figures in 24 hours.

6 figuresin 24 hours
50k+Guitarists onboarded
  • Kajabi
  • LaunchPAD
  • Zapier
  • Calendly
  • Stripe
  • Studio Live

Responsive

Built for Every Practice Space

Launchpad-based responsive layouts across every page and lesson — desktop, tablet and mobile.

Hover a screen to scroll the full page

Full JeJoueDeLaGuitare desktop home page
Full JeJoueDeLaGuitare mobile home page
Overview

Limitation to limitless growth.

Years of guitar content already existed, but a standard course library made it feel overwhelming rather than organised. Students could not find the right lesson for their level, there was no room for live teaching, and engagement dropped off.

We built an immersive learning platform on Kajabi with our LaunchPAD framework — a custom Dashboard, live Studio lessons, an integrated shop and an acquisition funnel that hands over a free course instantly.

Custom Dashboard: content organised by style, level and technique — no new tabs, no hunting.

Studio integration: live lessons and community study rooms for real-time teaching moments.

Dashboard Shop: courses discovered naturally in the library, with no pushy upselling.

Acquisition funnel: instant free course access that turns followers into active members.

Meteor course theme: progress made visible so guitarists stay motivated between lessons.

The difference is not effort. It is automated systems.

The build

Not Your Average Kajabi Setup

No confusion. No friction. Just intentional, conversion-led design.

Members Portal

The Advanced Library was built as a powerful, organised learning hub designed to keep guitarists engaged, progressing and coming back for more.

Hover the left edge to open the nav

  • Centralised access to hundreds of structured guitar lessons
  • Advanced organisation by style, level and technique
  • Clear pathways from free content to premium programs
  • Built-in upsell opportunities for specialised mini-courses
JeJoueDeLaGuitare members dashboard
6 figuresin 24 hours
50k+Guitarists onboarded
JeJoueDeLaGuitare custom course and product library
100+Courses & programs

Custom Library & Products

Every course sits in a custom-built grid with premium badges and one-tap buying — so browsing the library and buying the next program are the same motion.

Hover the left edge to open the nav

  • Featured program banner pinned above the grid
  • Premium badges separate free content from paid
  • Cart icon on every card for in-library purchase
  • Consistent card design across every style and level

Music Learning Platform

Kajabi Website Design,
Responsive by Default

Not just a homepage — the front door to a global music platform. Built on our LaunchPAD framework to communicate value instantly and pull visitors deeper in.

Guitarists practise with a phone propped against the amp, so every page was designed mobile-first — collapsing nav, readable lessons, guitar-friendly tap targets. Same experience on any screen.

SEO-ready lead generation pages
Hook creation and persuasive copy
Acquisition funnels
Intuitive, user-focused sales design
Conversion-led funnel architecture
Pricing and offer strategy
Three responsive JeJoueDeLaGuitare mobile page designs

The results

Numbers That Speak Volumes

50k+Guitarists OnboardedFrom followers to active members
100+On-Demand Guitar LessonsAcross styles and levels
24/7Access to Guitar LessonsLearn anytime. Anywhere.
6 figRevenue GeneratedSix figures in 24 hours

Mathieu Tremblay testimonial

Verified client review · Nov 21 2025

“Working with Motivation has been a great experience. They made my website clean and functional — and if there were adjustments to make, it was done very fast. They took care of everything.”