A global online dojo for 3,000+ students
A world-class online karate platform for GKR Karate International — training martial artists anywhere, anytime, on any device.
Visit the online dojoSee it live
The platform, on every screen
We didn't just update GKR's marketing site — we reimagined it from the ground up. Every page and membership journey follows the logic of karate instruction and community, adapting cleanly from desktop down to mobile.
- SEO-ready lead-gen pages
- Compelling copy & hook creation
- Offer-ladder pricing strategy
- Conversion-led architecture
- Accessible members experience
- High-performance design
A membership platform that trains martial artists anywhere, anytime.
GKR Karate International is one of the world's largest karate organisations. They came to Motivation for a trusted partner to scope and build an online platform where students could train in martial arts anywhere, anytime.
Standard platforms work for a few courses. GKR needed a digital membership portal. We built a sophisticated online dojo ready to scale — from the lead-generating Self-Defence Challenge to an advanced video library of 500+ classes and multiple membership tiers with currency switching.
Online dojo: World-class karate instruction students can access anywhere, anytime.
Advanced library: 500+ on-demand classes, searchable and filterable in a single click.
Lead-gen funnel: A 5-day Self-Defence Challenge that converts prospects into members.
Built to scale: Multiple membership tiers with currency switching and upgrade flows.
The Build
A Platform Built for Growth
No confusion. No friction. Just intentional, conversion-led design.
Dashboard
The Custom Membership Dashboard powers every Launchpad site. Built on a permissions-based system, it delivers the right content to the right members while staying clean, simple and easy to use.
- Personalised content delivered by membership level
- Support for free trials, online members and in-club students
- Clean navigation with simple progress tracking
- Improved engagement and repeat visits
Library
The Advanced Library organises 500+ karate lessons into a fast, intuitive and fully branded video hub — filterable by belt, level, technique and duration.
- Fully searchable, filterable library of recorded classes
- Sidebar filtering by belt, level, technique and duration
- Custom Marketplace product theme tailored for GKR
- Easy content management for members and the GKR team
Pricing
Pricing Plans handle the complexity of a global martial arts brand while keeping the experience simple and intuitive for users.
- Flexible three-tier plans with monthly and annual billing
- Multi-currency pricing to support a global audience
- Dynamic content and CTAs based on user permissions
- Seamless integration with free sign-up and automations
Course
The Course guides participants step by step through the challenge and seamlessly leads them toward joining the paid karate club.
- Clear, structured daily progression with a focused end goal
- Custom Launchpad Meteor product theme for flexibility
- Accordion sidebar, stacked header and custom video layout
- Consistent design system reused across club products
The Results