Reclaim Your
Personal Style
A personal stylist, colour consultant and founder of one of Australia's largest style memberships wanted to accelerate her platform — so we built the go-to styling place for women on Kajabi.
sales upAcquisition funnel
Great services to a great experience — a platform built for how women learn style.
Caitlin had a big, engaged audience and a great range of services — but no strong way to deliver them. The standard Kajabi Library was too rigid for a personalised styling platform, and members had no clear home for lessons and trends.
We built a seamless acquisition funnel, a sophisticated Dashboard and a bespoke membership with LaunchPAD — so women can learn to style their own body shape, and confidence follows. The difference is not effort. It is automated systems.
Funnel design: After Discovery, a straightforward, effective funnel leads a big audience through a free challenge and into the platform — sign-up roadblocks removed.
Dashboard development: A user-friendly, sophisticated Dashboard that caters to every membership segment instead of a flat Kajabi Library.
Custom membership: Meteor — a bespoke membership product giving the CM Style Squad structure, navigation and a beautiful space to learn and share.
Conversion layer: Rule-based pricing with a monthly/yearly toggle, design-led checkouts and ePrivacy-ready consent for an Australian audience.
Built to scale: One stylesheet holds every design decision, so new offers, segments and pages ship without rebuilding the platform.
The Funnel
Highly Converting Acquisition Funnel
Caitlin had a big audience but wanted a better way to connect with it. The Acquisition Funnel routes those leads through a free challenge, giving them a taste of the platform and direct engagement with Caitlin.
Signing up is effortless — roadblocks removed, user experience first. The result: leads generated, comments and interactions accumulated, and an increase in sales of the paid annual membership.
- Free challenge as the entry offer
- Frictionless sign-up — roadblocks removed
- Homepage architected as part of the funnel
- Comments and interactions driving engagement
CM Style Squad
The Dashboard
One Dashboard, Every Member Segment
The Dashboard is the front door to the platform. Members land on a personalised welcome, the latest video from Caitlin, and clear routes into Products, Studio and Community — with locked tiles doubling as upgrade prompts for the offers they don't own yet.
A slide-out navigation groups everything under Services, Community and Account, so the same build serves a free-challenge lead and a paid annual member without either seeing the wrong thing.
- Personalised welcome message
- Latest video front and centre
- Products, Studio & Community tiles
- Locked tiles as upgrade prompts
- Slide-out nav grouped by segment
- Announcements and member quotes
The Membership
Custom Membership Product — Meteor
The CM Style Squad needed a refresh — and a better way for members to navigate and consume content. Meteor brought structure to the membership, improved the journey significantly and created a beautiful space for members to learn and share.
Paired with the LaunchPAD Dashboard, the members portal became the go-to place for the latest style lessons and trends — where the standard Kajabi Library couldn't flex.
- Tabs inside posts
- Favourites
- Customisable action bar
- Dedicated announcements space
- Intuitive navigation
- Effective browsing on any device
Conversion Layer
Pricing, Checkouts & Compliance
An Offer Ladder That Ends in a Checkout
An offer-ladder blueprint drove a Pricing page built on an ascension method — outfit guides, the CM Style Squad membership, then CM Style School — with a monthly/yearly toggle matched to Caitlin's sales structure. Advanced permissions and a timed funnel give visitors and members two different, tailored experiences.
Every plan lands on a bespoke checkout: names and emails pre-populated, alternate billing offered inline, styling matched to the Dashboard and website. Consent is handled too — essential legal pages plus a cookie pop-up for an Australia-based audience.
- Ascension-method pricing page
- Monthly / yearly toggle
- Rule-based plan permissions
- Timed funnel for visitors vs members
- Pre-populated bespoke checkouts
- Legal pages + cookie consent
The Result
A Sophisticated Dashboard & Membership on Kajabi
The power of LaunchPAD's software and approach let us build a platform that leverages a Dashboard and a membership for an elevated user experience.